Tools For Marketers: 60 Tools for Content Marketing

Tools for Social Media Content Scheduling & Automation

Buffer

Buffer is an excellent tool for scheduling content to be shared on social media networks. Buffer allows you to schedule your content in advance, saving time and resources instead of wasting time posting by yourself on five different social networks. Content marketers can also use this tool to manage several accounts at once by connecting it with Facebook, Twitter, LinkedIn, Google+, Pinterest, or Instagram.

HootSuite

HootSuite is a social media management platform with great features for content marketers. It is used by more than 14 million users and includes tools such as:

• Content publishing tools for social media posts, images, and videos.

• Content monitoring tools that will help you discover relevant content to create engaging posts.

• Analytics tools that give you insights into your audience’s behavior on the web.

Sprout Social

SproutSocial is designed with teams in mind so that you can assign messages to team members. Content creation tools include templates and the ability to share content across multiple channels at once or individually, depending on your needs. Plus, Sprout Social’s collaboration features allow users to easily communicate about the social media campaigns they are running together.

Divvy HQ

Divvy is a content marketing and social media scheduling tool that gives you more flexibility than ever. It’s easy to use and includes all the tools you need for content marketing success:

• Content creation — create, share, & track your content in one place

• Content curation — discover trending content from across social media to retweet or add to your content library

• Content publishing — schedule your content for optimal engagement across all social networks

• Content optimization tools like keyword analysis and topic suggestions to help you find the most relevant & engaging content on any subject. Your posts are continuously optimized for search engines so you can get more traffic.

Zapier

Zapier is a powerful automation tool that allows you to connect various apps and trigger different actions. Content marketers can use it for social media content automation, including posting the same message on multiple channels or scheduling posts in advance.

Tools for Fixing Writing and Grammar

Grammarly

Grammarly is a fantastic tool that can help you get to grips with your writing and grammar. Content created through Grammarly is more likely to be shared than content written without it, so this really should be the first port of call if you’re looking for tools for fixing writing and grammar.

Hemingway

Content created through Hemingway scores your content by grading, which is amazing to making your posts readable.

Content marketers can use Hemingway to check for grammar mistakes, over-complicated words, and difficult-to-read phrases.

Tools for Designing and Graphic Creation

Canva

Canva is a content creation tool that allows you to design and create graphics. It has templates and layouts for everything from social media graphics, infographics, and presentations. It also allows you to upload your images or use stock photos purchased with Canva credits.

#28 Pexels

Pexels is a free stock photo site. You can use it to find images for your articles, social media content, and anything else in between.

Adobe Photoshop

Photoshop is one of the most popular tools for designing and creating graphics. It includes a lot of features so you can create any kind of graphic or image with it. It is more complex than Canva, but the results can be way more personalized.

Unsplash

Unsplash is a great website for finding royalty-free images. Content marketing is all about using the right visuals to bring your content to life, so having good tools in this area is extremely important.

Unsplash offers free images of various sizes and types that you can download with just one click.

Ezgif

Ezgif is a cool tool for creating animated GIFs and simple videos. It is an excellent option if you want to add fun or humor to your content marketing campaign.

Tools for Email Marketing

The ROI of email marketing is 4,200%. Email marketing generates $42 for every $1 spent.

You must invest in it as it has the best ROI.

ConvertKit

Content marketers can use ConvertKit to create landing pages, forms, and thank you pages within the platform itself.

You can also easily create autoresponders, set up automation flows for your content marketing campaigns, and measure the results.

Mailchimp

You can use Mailchimp to send content out through newsletters and other campaigns, as well as create forms for subscribers to sign up on your website.

Content filtered by Mailchimp can be segmented and targeted to specific audiences. Content sent through the platform can also be tracked in real-time, including when it was received or opened.

Mailerlite

Mailerlite is great for collecting emails and managing your contacts. You can create newsletter templates, schedule campaigns to go out later, track each email campaign’s performance with detailed analytics, manage subscribers easily, and get your content flowing.

Drip

Drip is one of the best tools for email marketing. It has a powerful automation engine that will allow you to easily manage your subscribers and send them content when they need it most.

Content Marketing is an ever-changing industry, with new trends popping up every day. Drip helps you stay ahead by keeping abreast of these changes and automatically adapting your emails to them.

Drip makes it easy for users of all skill levels to set up a campaign that will deliver content at just the correct times – all without the need for a complicated back-end.

Drip integrates with many major tools, such as HubSpot and WordPress, to ensure that your data is always in one place. It also has integrations with Google Analytics, so you can quickly see how effective each of your campaigns is at driving traffic or converting leads.

GetResponse

GetResponse is a tool designed to help you manage your email marketing. With them, you can send out emails and create opt-in forms along with landing pages. You can set up autoresponders for newsletters or any other type of content that needs to be sent automatically, based on when the user subscribes.

Tools for Content Promotion

MashShare

MashShare is a fantastic plugin for social media promotion. Content is king, and MashShare makes content sharing extremely easy. You can create personalized “Share” buttons that convert.

Mobile Monkey

With Mobile Monkey, you can reach people through Instagram, SMS, Facebook messenger by setting up a chatbot that will allow you to scale personalization.

Google Ads

Google Ads is a fantastic tool for content promotion. Content marketing campaigns boosted by Google ads have shown to be highly effective in producing leads and conversions across all types of industries.

Tools for Content Analytics

Google Analytics

Google Analytics is a tool for content analytics. Content marketers can use it to track everything from where their visitors are coming from, what type of devices they’re using and which page they spend the most time on.

Content analytics can help content marketers know what is and isn’t working to adjust their strategy accordingly.

FollowerWonk

FollowerWonk is a tool that can help you find influencers in your industry. Content marketers can use it to research and connect with influential people within their niche, including Twitter users sharing content similar to yours. Additionally, it helps you track and analyze your results on Twitter.

Tools for Video & Audio Content Creation

Loom

Loom is a tool for creating video content. It makes it easy to create, edit and share videos right from your web browser in real-time. Content marketers can use Loom to quickly distribute educational or entertaining content that will engage their audience without having to edit and upload hours of video.

Content marketers can also use Loom to record live interactions with their audience, such as a Q&A session or an interview.

Vidyard

Vidyard offers tools for both content creation and distribution. Content marketers can create videos using the Vidyard platform. They can also use Vidyard’s tools to send video content directly into existing marketing channels like email and social media.

Audacity

Audacity is an excellent tool for content marketers who want to create audio content. Content marketers can use it to make an educational or entertaining recording that will engage their audience.

Tools for Content Curation

Pocket

You can use Pocket when you need to find and save articles that your audience will be interested in reading later – all without the risk of getting distracted by social media or email notifications while working on other tasks.

Pocket is a browser extension that allows you to add content from any website with one click easily and then saves it for later offline reading or sharing with others. Content marketers can use this tool to curate content that will help them educate their audience and drive traffic back to their website.

Pocket also makes it easy to share curated content on social media. Across other marketing channels, you can directly engage your target audience without much extra effort putting in.

Curata

Curata is a tool for content curation. Content marketers can use Curata to find and share content from various sources, including blogs, LinkedIn Pulse articles, Twitter, Facebook groups.

Curata has several features that make it an excellent tool for content marketing:

• Content recommendations through machine learning

• Content curation

• Content Sharing.

Pinterest

Pinterest is one of the best tools for content curation. Content marketers should be using Pinterest to find visual content that can be used in their marketing.

Content Marketers can also create their pinboards to save all of their favorite pins for later reference.

Feedly

Feedly is a content curation tool that lets you organize different types of content from across the web and social media into one place.

Feedly has the help of Leo (an AI research assistant) that reads your feed and prioritizes the topics, events, and trends that matter to you.

Notion Web Clipper

Notion Web Clipper is a browser extension that lets you save content in your Notion account for later use. Content that you save to your account is easily searchable and can be accessed from anywhere.

Tools for Distributing your Content

Reddit

Reddit has become a go-to place for content promotion and marketing, especially if you’re trying to promote your blog posts. Content found on Reddit is usually very unique and engaging because of the voting system it uses: upvotes or downvotes. If no one likes your piece of content, chances are that it will die out within a matter of hours. Content that receives a lot of upvotes, however, will be pushed to the front page and receive more exposure than you can imagine.

In order for your content to have a chance at being successful on Reddit, there are some things that you need to do beforehand:

• Make sure that your content is 100% original, otherwise, Reddit will quickly find out and downvote it.

• Content needs to be relevant because people on Reddit don’t like wasting time (unlike other social networks).

• Content should not be self-promotional; make sure that your content is something that has value for the readers of this specific subreddit or community.

Reddit users can be pretty harsh if they spot a piece of content that is obviously trying to promote the author’s website or blog. Content needs to provide value without being self-promotional and it should not seem like an advertisement at all.

Quora

Quora is a fantastic tool for content distribution, as it gives you the opportunity to answer questions from people who are interested in your industry. Content gets distributed quickly and easily on this platform because Quora users can vote up the answers they think are helpful, so other people will see them first.

The more votes an answer receives, the higher it will rank, so users can easily find answers to their questions by looking for the most relevant content.

Content on Quora also gets shared a lot on other platforms such as Facebook and Pinterest because of its popularity with millennials – a group that is known for being avid social media sharers.

All in all, Quora should definitely be part of your content distribution strategy.

Facebook Groups

Content marketing has never been easier than with Facebook Groups. Content marketers can share their content and ensure it’s seen by the people who would truly enjoy reading it.

Content creators should make sure they know how to use Facebook Groups as a tool for reaching more customers with your blog posts, articles, videos, and other forms of media.

Twitter

In order to use Twitter as a content distribution tool, you need to have an active account with interesting tweets that people will want to read about. Content must be attractive so users might click on the link of your article in your bio or somewhere else if they are interested in what you posted previously.

#54 Medium

Medium is one of the most popular content platforms for marketing your blog posts. Content on Medium has a high level of exposure to large audiences, and can also be shared across other social networks.

Content on Medium is also optimized for SEO, which means that you should be able to get a good boost in search rankings from publishing your content here. Content shared within the community of other bloggers and publishers tends to go viral because it has such high exposure.

LinkedIn Pulse

LinkedIn Pulse is a great platform for distributing your content. Content published here will be pushed to LinkedIn’s home feed and mobile app, ensuring that it reaches as many professionals as possible.

Content is displayed in a clean and attractive layout and it will be seen by anyone who follows you.

Slack Communities

Slack communities are a great way to distribute content and engage with people interested in what you have to say.

Slack Communities are a great way to find new people who might be interested in your content, as long as you keep them active with relevant posts of yours or others’ articles. Content distribution through Slack means that you will be more likely to reach a larger audience on the platform.

Content creators can use Slack Communities to share their content and ask for feedback from other marketers on the platform.

The content strategy for Slack Communities is very similar to what you would follow if you wanted to get your articles shared and discussed on other social media platforms: interesting, valuable, and relevant information relevant to people interested in topic X.

IG Stories

IG Stories are an extremely affordable way of distributing your content. IG stories last for 24 hours, and you can post as many times as you want throughout the day or week, so they’re perfect to use if you have a new piece of content that needs attention quickly.

You could also create different types of posts on Instagram with links back to your website such as a blog post or even an e-commerce product. Make sure that the links you include in these posts are tagged to take users back to relevant parts of your site and not just the home page so it drives more traffic.

Slideshare Presentations

Content can be shared in many ways. And it is critical for any business trying to reach an audience, but content isn’t just text on a page anymore — it’s video, audio, images, and more! Content is the fuel that drives your marketing engine.

Slideshare is a lot like YouTube in that it is a platform for sharing visual content, but the two tools have different purposes. Content on Slideshare can be anything from business presentations to academic lectures and entertainment. Unlike other social media platforms driven by user-generated content (UGC), SlideShare allows users to upload pre-recorded slideshows instead.

Slideshare is a powerful tool for content distribution, but it isn’t just about uploading slideshows to the site and driving traffic back to your business. Content on Slideshare can be found via search engines like Google because of its SEO-friendly layout.

Youtube

For content marketers, Youtube is one of the best tools for content distribution. It’s where you can find over 500 million users watching videos every day and generating billions of views each month.

Content marketers can use Youtube as a distribution tool to reach these potential viewers and engage with them. As a content marketeer, you should definitely focus on creating high-quality content.

Niche Forums

Content marketing is a great way to get your content seen by the right people. While everyone knows about social distribution, not enough attention is given to niche forums when it comes to distribution.

If you’re looking for fresh ideas and new ways to tackle your marketing strategy, this article is a great place to start.

With so many tools on the market today it can be easy to get overwhelmed by all of the possibilities and forget about what’s important – results.

We’ve compiled a list of 60 content marketing tools that will help take some stress out of your day-to-day operations while also delivering real ROI in terms of increased revenue or brand awareness.

Make sure to bookmark this blog post if any particular tool catches your eye as there are links to go straight through to more information about each product featured here.